Monitoring on your competitors: old advertisers are quitting, new advertisers are coming in, so you must be in alignment with your competition. I will be watching your back on this one: their ads, changes they make in offers and their prices. If you want to stay on top you must keep refining your messaging and project your competitive advantages.
Optimizing for results: as a Google AdWords and Bing optimizer I will monitor your traffic and results, so we can keep improving on what’s working and refine everything that is not bringing the desired results. I make use of a pretty serious armory of tools to help me monitor your performance and identify issues and opportunities.
Reporting: the most successful advertisers keep track of their performance and make decisions based on information. Leave the day-to-day running and management of your campaign to someone who knows.